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Out of the UK –

Chicken’s reputation as a cheap source of protein may be well established but it might be about to come to an end, warns the chief executive of the U’K.’s sixth-largest supermarket chain, The Co-op.

Quoted in the newspaper the Sunday Times, Steve Murrells predicted that “chicken could become as expensive as beef,” adding that its price was rising faster than that of other proteins in the country.

Will chicken become as expensive as beef? | WATTPoultry (